Email remains one of the most effective tools for connecting with potential customers. With email marketing revenue projected to reach $9.5 billion globally, it’s clear that email isn’t just alive—it’s thriving.
A sales email that is well-crafted can turn cold prospects into loyal customers and drive consistent revenue.
In this guide, we’ll cover everything from cold emails to sales email templates, best practices, and even tools to track email performance.
Whether you're a sales professional, sales team, marketer, or sales rep, this article will help you create sales emails that convert.
What Are Cold Sales Emails?
A sales email is a targeted email designed to engage with a prospect, deliver immediate value, and drive a specific action, like scheduling a brief call or downloading a resource.
It’s not just a message—it’s part of your overall sales process.
When reaching out to potential customers you don’t know yet, this is called a cold email. A cold email template is often used to ensure consistent outreach efforts and save time.
Sales emails can be:
- Cold outreach: Initiating contact with prospects. Here's a great article on email prospects.
- Follow-up emails: Re-engaging after a previous email.
- Sales introduction emails: When sales professionals are presenting your product or service for the first time.
Why Use Cold Sales Emails?
Here are some reasons why you should use sales emails:
- Cost-effective: Compared to other methods, email outreach requires fewer resources.
- Scalable: You can reach hundreds of target prospects at once.
- Personalized: With email tools, you can tailor messages to a prospect’s company or role.
- Measurable: Tools like MailTracker allow you to track opens and clicks, helping refine your strategy.
When done right, cold emails are more than just sales pitches. They can be the starting point of long-lasting customer relationships.
Best Practices for Writing Effective Cold Sales Emails
Before diving into sales email examples, let’s explore what makes a cold email stand out in a crowded inbox.
Start with a Strong Subject Line
The subject line is your first (and often only) chance to grab the recipient's attention. A good subject line is concise, intriguing, and relevant. Examples:
- “Quick question about [Recipient's Company]”
- “Struggling with [specific pain point]?”
Personalize Your Email
Address pain points specific to the prospect’s industry or company that show you’ve done your research. Mentioning a mutual connection or LinkedIn profile builds rapport.
If you want to send personalized subject lines, here's a great article on email subject lines to get inspired: 32 Email Subject Lines From Top Brands
Keep It Short and Simple
People are busy. A cold email should be no longer than 4–5 sentences. Get straight to the point while maintaining a conversational tone.
Focus on Value
Highlight how your product or service solves a specific problem for the recipient. Avoid overly technical jargon or a hard-sell approach.
End with a Clear Call-to-Action (CTA)
In this case, make sure you tell the recipient what you want them to do in the next steps. For example, if it’s scheduling a quick call, downloading a resource, or replying to your email.
Follow Up
Cold emails often require multiple touchpoints. If you don’t receive a response, follow up politely after a few days to remind them of your offer.
29 Sales Email Templates for Each Use Case
Here are sales templates designed to connect with prospects, address pain points, and boost conversions.
1. The Social Proof Email
Let's start with the first sales email template:
Subject: “See Why [Industry Leaders] Trust [Your Product]”
Hi [Name],
Did you know that [specific company] increased their revenue by [X]% using [Your Product]? We’d love to help [Recipient's Company] achieve similar results.
Are you available for a quick chat this week?
Best regards,
[Your Name]
2. The Problem-Solution Email
Subject: “Solving [Specific Problem] for Teams Like Yours”
Hi [Name],
Many businesses in [industry] face [specific challenge]. [Your Product] has helped companies like [specific client] reduce [pain point] by [specific percentage].
Are you open for a quick 15-minute call to explore how we can help [Recipient's Company]?
Looking forward to your response!
[Your Name, Company Name]
3. The Curiosity Hook
Subject: “Have You Considered This for [Specific Goal]?”
Hi [Name],
I noticed that [Recipient’s Company] is focusing on [specific initiative]. I’d love to share how [Your Product] can help you achieve [specific benefit].
Let me know if you’d like to discuss this further.
Best,
[Your Name]
4. The Educational Content Email
Subject: “Insights on [Specific Topic]”
Hi [Name],
I came across this resource on [specific topic] and thought you’d find it valuable: [Insert link].
It’s helped companies like yours achieve [specific benefit]. Let me know if you’d like to explore how we can assist with [related challenge].
Best regards,
[Your Name]
5. The Free Trial Email
Subject: “Try [Your Product] Risk-Free”
Hi [Name],
I wanted to offer you a free trial of [Your Product], which has helped businesses like [specific client] achieve [specific result].
Would you like to get started?
[CTA: Click here to activate your free trial.]
Cheers,
[Your Name]
6. The Case Study Email
Subject: “How [Client’s Name] Achieved [Specific Result]”
Hi [Name],
[Client’s Name] used [Your Product] to improve their [specific metric] by [X]% in just [timeframe].
Would you like to learn how we can help [Recipient’s Company] achieve similar results?
Let’s connect!
[Your Name]
7. The Warm Introduction
Subject: “Hi [Name], I’d Love to Connect”
Hi [Name],
I came across your profile and was impressed by your work on [specific project]. I believe [Your Product] could complement your efforts by [specific benefit].
Would you be open to a quick introduction call?
Best regards,
[Your Name]
8. The Mutual Connection
Subject: “[Mutual Contact’s Name] Suggested We Connect”
Hi [Name],
[Mutual Contact] mentioned that you’re exploring solutions for [specific challenge]. I’d love to share how [Your Product] can help [Recipient’s Company] achieve [specific goal].
Let’s find a time to chat!
Cheers,
[Your Name]
9. The Urgency Email
Subject: “Act Now: [Limited-Time Offer]”
Hi [Name],
We’re offering [specific deal] on [Your Product], but only until [specific date]. Don’t miss this chance to [specific benefit].
[CTA: Claim Your Offer Here.]
Best,
[Your Name]
10. The Follow-Up Email
Subject: “Just Following Up”
Hi [Name],
I wanted to follow up on my previous email about [Your Product]. Many of our clients have found it transformative for [specific challenge].
Would you like to learn more?
Best regards,
[Your Name]
11. Highlight a Unique Selling Point
Subject: “What Makes [Your Product] Different”
Hi [Name],
Unlike other solutions, [Your Product] stands out because [unique feature or benefit]. It has helped businesses like [specific client] achieve [specific result].
Would you like to explore how it can help [Recipient's Company] too? Let me know a time that works for you!
Best regards,
[Your Name]
12. The Problem-Agitate-Solution (PAS) Email
Subject: “Struggling with [Problem]? Let’s Fix It”
Hi [Name],
Are you facing [specific problem]? Many businesses experience this, leading to [negative impact].
[Your Product] is designed to address this issue and deliver [specific result]. Let’s chat about how we can help transform your [specific area].
Best,
[Your Name]
13. The BAB (Before-After-Bridge) Framework
Subject: “From [Current State] to [Desired Outcome]”
Hi [Name],
Before working with us, [specific client] faced [specific problem]. Now, they’re experiencing [specific benefit] thanks to [Your Product].
Let’s discuss how we can bridge the gap for [Recipient's Company] too! Are you available this week for a quick chat?
Best regards,
[Your Name]
14. Offer a Sneak Peek
Subject: “Be the First to See [New Feature/Launch]”
Hi [Name],
We’re excited to offer you an exclusive sneak peek at [new product or feature], designed to help you [specific benefit].
Would you like to be one of the first to experience it? Let’s connect to discuss further!
Cheers,
[Your Name]
15. Quick Value Proposition
Subject: “Let’s Help You [Achieve Specific Goal]”
Hi [Name],
I noticed that [Recipient’s Company] is focusing on [specific goal]. Our clients have used [Your Product] to achieve [specific result], and I’d love to help you do the same.
Are you open to a quick 10-minute call?
Looking forward to hearing from you!
[Your Name]
16. The “Who Should I Speak To?” Email
Subject: “Who’s the Best Person to Talk About [Topic]?”
Hi [Name],
I hope you’re doing well! I’m reaching out to discuss [specific challenge or solution], but I’m not sure if you’re the right person to connect with.
If not, could you kindly point me in the direction of the right contact? I’d really appreciate it!
Best regards,
[Your Name]
17. Share a Success Story
Subject: “How [Client Name] Achieved [Specific Result]”
Hi [Name],
I thought you might find this story inspiring. [Client Name] used [Your Product] to achieve [specific metric] and saw [specific improvement].
Let’s discuss how we can help [Recipient’s Company] achieve similar results!
Best,
[Your Name]
18. Follow-Up with New Insights
Subject: “An Update That Could Help with [Challenge]”
Hi [Name],
Following up on my last email, I wanted to share a recent development: [specific update or insight]. I believe this makes [Your Product] even more relevant for addressing [specific challenge].
Would you like to explore this in detail?
Best regards,
[Your Name]
19. Highlight Cost Savings
Subject: “Save [X]% on [Specific Process/Area]”
Hi [Name],
[Your Product] has helped companies like [specific client] save [X]% on [specific process]. Imagine what that could mean for [Recipient’s Company].
Let’s connect to discuss the numbers!
Cheers,
[Your Name]
20. Invite to an Event
Subject: “Join Us for [Specific Event]”
Hi [Name],
We’re hosting an exclusive event on [specific topic] to help businesses like yours [specific benefit].
Would you be interested in joining? Here’s the link to register: [Insert link].
Best,
[Your Name]
21. The Emotional Appeal
Subject: “Let’s Solve [Specific Challenge] Together”
Hi [Name],
We know how frustrating it can be to deal with [specific challenge]. That’s why we’re dedicated to helping businesses like yours overcome it with [Your Product].
Let’s turn those frustrations into success. Are you free for a quick call this week?
Best regards,
[Your Name]
22. Offer to Share Insights
Subject: “Exclusive Insights on [Topic]”
Hi [Name],
I’ve been working with businesses in [industry] and have gathered valuable insights on [specific topic]. I’d love to share them with you and discuss how they could benefit [Recipient's Company].
Would you be available for a quick call?
Best,
[Your Name]
23. The Polite Reminder
Subject: “Just Checking In”
Hi [Name],
I hope this message finds you well. I wanted to follow up on my last email about [Your Product]. I think it could really help with [specific challenge].
Let me know if you’re interested or have any questions!
Best regards,
[Your Name]
24. The Limited-Time Offer
Subject: “Only [X] Spots Left – Don’t Miss Out!”
Hi [Name],
We’re down to the last [X] spots for [specific product or service]. This is a limited opportunity to [specific benefit].
Let’s secure your spot today. [CTA: Click here to book your spot.]
Best,
[Your Name]
25. Ask for Feedback
Subject: “What Do You Think About [Your Product/Topic]?”
Hi [Name],
I’d love to hear your thoughts on [specific topic or product]. Your feedback would mean a lot to us and help us improve our offering.
If you have a few minutes, let’s connect!
Best regards,
[Your Name]
26. New Product Announcement
Subject: “Introducing [New Product]!”
Hi [Name],
We’re thrilled to announce our latest innovation: [New Product], designed to help businesses like yours [specific benefit]. It’s already making a difference for early adopters, and we’d love for you to be among the first to try it.
Let’s set up a call to discuss how [New Product] can transform [specific area of their business].
[CTA: Learn More About [New Product]]
Best regards,
[Your Name]
27. Referral Request
Subject: “Do You Know Someone Who Could Benefit from [Your Product]?”
Hi [Name],
I hope you’re doing well! We’ve been helping businesses like yours achieve [specific result] with [Your Product]. If you know someone in your network who could benefit from our solution, we’d love an introduction.
To show our appreciation, we’re happy to offer [specific incentive, e.g., a discount or gift card] for successful referrals.
Thank you for considering, and let me know if I can return the favor!
Best regards,
[Your Name]
28. Holiday-Themed Email
Subject: “Celebrate [Holiday] with [Special Offer]!”
Hi [Name],
Happy [Holiday]! To celebrate the season, we’re offering an exclusive [specific offer, e.g., 20% discount] on [Your Product] until [specific date].
It’s the perfect time to [specific benefit, e.g., streamline your processes or boost your results].
[CTA: Claim Your Holiday Offer Here]
Wishing you a joyful [Holiday],
[Your Name]
29. The Personal Touch
Subject: “A Solution Tailored for [Recipient’s Company]”
Hi [Name],
I’ve been following the amazing work [Recipient’s Company] has done in [specific area], and I believe [Your Product] could help you take things even further by [specific benefit].
Let’s schedule a time to discuss how we can create a tailored solution for [Recipient’s Company].
Looking forward to hearing from you!
Best,
[Your Name]
Increase Your Email Response Rates and Close More Deals with MailTracker
Start using MailTracker for Chrome to monitor every email you send with Gmail. Know exactly when your emails are opened, how many times they’re accessed, and follow up at the right moment to seal the deal.
Also, you can use MailTracker to send emails at best times and track their open rate.
Focus on building meaningful connections. Get MailTracker for Free Today!
