Today, we’re diving into cold email templates that can boost your cold email campaigns and help you connect with cold prospects effectively.
Whether you’re writing the perfect subject line, addressing a prospect’s pain point, or planning your follow-up email, these sales email templates are designed to grab attention, spark conversations, and get results.
If you’re looking for cold sales email templates that work for sales reps, business development, or outreach, this article has everything you need to master cold emailing and improve your response rates.
What is a Cold Email?
A cold email is an unrequested email template sent to someone without prior contact or a pre-existing relationship.
It’s a key marketing tool for sales teams, often used in business development efforts to reach out to qualified leads, potential clients, or collaborators.
The goal? To grab the prospect's attention, address their pain points, and drive a positive response—whether it’s scheduling a brief call, sending a calendar link, or discussing a personalized demo.
31 Cold Email Templates to Get Inspired
Get to know which is your best cold email template based on your use case. Feel free to tweak them to suit your style and audience.
1. Quick Introduction
Hi [Recipient’s Name],
I’m [Your Name] from [Your Company]. I noticed [something specific about their company or achievement], and I wanted to reach out to explore how we can help [specific benefit].
Looking forward to your thoughts!
[Your Signature]
It might interest you: 23 Email Signature Examples [+ Free Email Generators]
2. Value Proposition
Hi [Recipient’s Name],
I see that [Recipient’s Company] is focused on [specific goal]. At [Your Company], we help businesses like yours [specific value proposition].
Would you be open to a quick chat? I promise it’ll be worth your time.
[Your Signature]
3. Problem-Solution
Hi [Recipient’s Name],
Many companies in [industry] struggle with [specific problem]. At [Your Company], we specialize in [specific solution] that can help.
Would you like to discuss how we can assist [Recipient’s Company]?
[Your Signature]
4. Social Proof
Hi [Recipient’s Name],
I wanted to share how we helped [Well-Known Client] achieve [specific result] using our [product/service].
I believe [Recipient’s Company] could see similar success. Let’s schedule a quick call to discuss?
[Your Signature]
5. Follow-Up Email
Hi [Recipient’s Name],
I hope this finds you well.
I wanted to follow up on the previous email about [add your topic]. I understand you’re busy, but I’d love to chat if this interests you.
Looking forward to hearing from you!
[Your Signature]
6. Upsell Approach
Hi [Recipient’s Name],
I noticed you’re using [specific product/service]. I think you’d benefit from [related solution], which has helped others achieve [specific result].
Would you be interested in learning more?
[Your Signature]
7. Limited-Time Offer
Hi [Recipient’s Name],
We’re offering [special promotion] for [specific duration], and I wanted to make sure you knew about it. This could help [specific benefit].
Let me know if you’d like more details.
[Your Signature]
8. Referral Mention
Hi [Recipient’s Name],
[Mutual Connection’s Name] suggested I reach out to you. We’ve helped companies like [Recipient’s Company] achieve [specific result], and I’d love to explore how we can assist you, too.
Can we set up a quick chat?
[Your Signature]
9. Who Should I Speak To?
Hi [Recipient’s Name],
I’m reaching out to see if [specific product/service] could benefit [Recipient’s Company]. Could you point me to the right person to discuss this with?
Thanks so much for your help!
[Your Signature]
10. Asking Questions
Hi [Recipient’s Name],
I’ve been following [Recipient’s Company] and noticed [specific detail]. How are you currently handling [specific challenge]?
I’d love to share some strategies that have worked for others. Would you be open to a quick call?
[Your Signature]
11. Scarcity Offer
Hi [Recipient’s Name],
We have limited spots available for [product/service], and I wanted to make sure you didn’t miss out. It’s helped companies like [Recipient’s Company] achieve [specific result].
Let me know if you’d like to chat before it’s gone!
[Your Signature]
12. Event Invitation
Hi [Recipient’s Name],
We’re hosting [specific event] on [date], and I think you’d find it valuable. It’s all about [specific topic] and will feature [notable speaker or benefit].
Let me know if you’d like to attend!
[Your Signature]
13. Compliment and Connect
Hi [Recipient’s Name],
I’ve been impressed by [specific achievement or quality about their company]. At [Your Company], we help businesses like yours [specific benefit].
Would you be open to a quick chat to explore how we can collaborate?
[Your Signature]
14. Free Resource Offering
Hi [Recipient’s Name],
I wanted to share [specific free resource, e.g., eBook or template] that might help you with [specific challenge]. It’s helped others achieve [specific result].
Would you like me to send it over?
[Your Signature]
15. New Product Launch
Hi [Recipient’s Name],
We just launched [specific product/service], designed to help companies like [Recipient’s Company] achieve [specific benefit].
Would you like to learn more about it?
[Your Signature]
16. Feedback Request
Hi [Recipient’s Name],
I value your expertise and would love your feedback on [specific product/service]. Could we set up a quick call?
[Your Signature]
17. Partnership Inquiry
Hi [Recipient’s Name],
I believe [Recipient’s Company] and [Your Company] could collaborate to achieve [specific goal]. Would you be open to discussing this?
[Your Signature]
18. Reactivation Email
Hi [Recipient’s Name],
It’s been a while since we last connected, and I wanted to check-in. Are you still interested in [specific product/service]?
We’ve recently introduced [new feature/benefit], which I think could be a great fit for [Recipient’s Company]. Let me know if you’d like to catch up!
[Your Signature]
19. Short and Sweet
Subject: Quick question about [specific topic]
Hi [Recipient’s Name],
I noticed [specific observation about their company] and wanted to ask if you’re currently exploring solutions for [specific challenge].
We specialize in [specific benefit] and have helped companies like [example client] achieve [specific result].
Would you be open to a quick call this week?
Best,
[Your Signature]
20. Content Sharing
Subject: Thought you’d find this helpful
Hi [Recipient’s Name],
I recently created [specific resource, e.g., blog post, guide, report] that addresses [specific challenge or trend in their industry]. I thought you’d find it valuable, given your work at [Recipient’s Company].
Let me know if you’d like me to send it over—or if you’re open to a quick chat to discuss further.
Best regards,
[Your Signature]
21. Reaching Out After an Event
Subject: Great to meet you at [event]!
Hi [Recipient’s Name],
It was great meeting you at [specific event]! I really enjoyed our conversation about [specific topic discussed].
As a follow-up, I wanted to share how [Your Company] helps businesses like [Recipient’s Company] achieve [specific result].
Would you like to continue the conversation over a quick call?
Best,
[Your Signature]
22. Milestone Celebration
Subject: Congratulations on [specific achievement]!
Hi [Recipient’s Name],
Congratulations on [specific milestone or achievement]! It’s inspiring to see [specific detail].
At [Your Company], we help businesses like yours take [next step/achieve specific goal]. I’d love to explore how we can contribute to your ongoing success.
Let me know if you’re open to a conversation!
Best regards,
[Your Signature]
23. Competitor Comparison
Subject: Helping you outpace [specific competitor]
Hi [Recipient’s Name],
I noticed that [Recipient’s Competitor] is making strides in [specific area]. At [Your Company], we’ve helped similar businesses leap ahead by [specific benefit or strategy].
Would you like to explore how we can help [Recipient’s Company] stay ahead of the curve?
Best,
[Your Signature]
24. Mentioning Industry Trends
Subject: Preparing for [specific trend or challenge]
Hi [Recipient’s Name],
With [specific trend or market shift] shaping [Recipient’s Industry], many companies are exploring [specific solutions].
At [Your Company], we’ve been working with businesses like [example client] to navigate these changes successfully.
Would you have 15 minutes to discuss how we can support [Recipient’s Company] during this transition?
Best regards,
[Your Signature]
25. Exclusive Invitation
Subject: VIP invite: [specific event or offer]
Hi [Recipient’s Name],
We’re hosting [specific event] or offering [specific deal], and I wanted to extend a special invitation to you as a leader in [Recipient’s Industry].
The event will cover [specific topic] and feature [notable benefit, e.g., expert speakers]. Let me know if you’d like to reserve your spot.
Best,
[Your Signature]
26. Compliment Their Team
Subject: Kudos to your team!
Hi [Recipient’s Name],
I’ve been following [Recipient’s Company] and was impressed by your team’s work on [specific project or achievement].
At [Your Company], we help teams like yours enhance [specific benefit]. I’d love to explore how we can add value to [Recipient’s Company].
Let me know if we can connect for a quick chat.
Best regards,
[Your Signature]
27. Feedback on Their Product/Service
Subject: Feedback on [specific product/service]
Hi [Recipient’s Name],
I recently came across [Recipient’s Company’s product/service] and was impressed by [specific feature or benefit].
I had some ideas on how [Your Company] might complement or enhance your offering. Would you be open to a quick conversation?
Looking forward to your thoughts!
Best,
[Your Signature]
28. Offering a Demo
Subject: See [Your Product/Service] in action
Hi [Recipient’s Name],
I’d love to show you how [Your Product/Service] can help [Recipient’s Company] achieve [specific result].
Would you be open to a 15-minute demo? Let me know your availability, and I’ll arrange it.
Best regards,
[Your Signature]
29. Customer Success Story
Subject: How [Client’s Name] achieved [specific result]
Hi [Recipient’s Name],
I wanted to share a success story about [Client’s Name], who achieved [specific result] using [Your Product/Service].
I believe [Recipient’s Company] could see similar outcomes. Would you be interested in learning more?
Best,
[Your Signature]
30. Offering an Audit
Subject: Free audit for [Recipient’s Company]
Hi [Recipient’s Name],
I’d love to offer a complimentary audit of [specific area, e.g., marketing strategy, website, process] to identify opportunities for improvement.
Let me know if you’d be interested, and we can schedule a time to discuss the results.
Looking forward to hearing from you!
Best regards,
[Your Signature]
31. Networking Connection
Subject: Let’s connect!
Hi [Recipient’s Name],
I admire the work [Recipient’s Company] is doing in [specific area or industry]. I’d love to connect and explore how we might collaborate or share insights in [specific field].
Let me know if you’re available for a brief call.
Best regards,
[Your Signature]
Best Practices for Better Cold Email Campaigns
To create the best cold email campaign, follow these tips below:
Understand Your Buyer Persona and Their Sales Funnel Stage
Your buyer persona (or ICP) helps you craft emails that resonate deeply with your audience. It defines who they are, their challenges, and their goals—giving you the insights needed for targeted messaging.
Equally important? Knowing their sales funnel stage. Messaging for someone in the awareness stage should differ from that of someone considering solutions.
How to do it:
- Develop your persona: Outline their pain points, preferred channels, and key details. Use this profile to guide email content.
- Map your leads’ funnel stages: Use your CRM to identify where leads are in your funnel. The better you understand your audience and funnel, the more impactful your emails will be.
Automate Personalization at Scale
Personalized emails perform better—but doing it manually for every prospect isn’t scalable. Enter automation.
Automation strategies for personalization:
- Dynamic fields: Add names, company info, and other personalized details automatically using CRM-integrated templates.
- Segmentation: Group your leads by persona or pain points, then tailor templates to each segment. Done right, automation saves time while keeping emails relevant and personal.
Batch Your Research to Maximize Efficiency
Personalization only works if you’ve done your homework. Research your leads in batches to ensure they’re qualified and ready for outreach.
Tips for better research:
- Time block your schedule: Dedicate specific time slots to research and focus solely on finding and qualifying leads during those blocks.
- Establish a clear qualification process: Know your ideal lead criteria and stick to them when curating your list. With solid research in hand, your personalization efforts will have a strong foundation.
Leverage Multi-Channel Outreach
Cold emails shouldn’t operate in isolation. Incorporating multiple outreach channels—like calls, SMS, and social media—can boost response rates.
How to make it work:
- Create multi-channel workflows: Design workflows that combine calls, emails, and SMS into cohesive outreach campaigns.
- Engage on social media: LinkedIn is a prime platform for professional interactions. Engage with posts, send DMs, or comment thoughtfully on target profiles. Tools like Podawaa can help you boost engagement.
Warm Up Your Email to Avoid Spam Filters
A good email warmup process ensures your messages land in inboxes—not spam folders. Gradually increasing your email volume while engaging with real inboxes builds your domain’s credibility.
How to warm up your email domain:
- Keep your data clean: Avoid email bounces by maintaining accurate, updated contact lists.
- Invest in a warmup tool: Choose tools that align with your goals to improve deliverability quickly.
A/B Test Your Cold Emails
Optimize your outreach with A/B testing to discover what works best for your audience.
What to test:
- Timing: Experiment with different days and times to find your leads’ sweet spot.
- Email elements: Test subject lines, CTAs, images, and content formats for better performance. Here's a great article on 32 Email Subject Lines From Top Brands.
- Sample size: Ensure your test group is large enough to yield statistically significant results. Track analytics to identify winning variations, then refine your approach accordingly.
Measure Your Campaign’s Success
To grow, you need to track performance. Measure your cold email results against industry benchmarks—and your own metrics.
How to measure success:
- Know the averages: Aim to surpass typical benchmarks (e.g., 44% open rate, 8.5% reply rate) and track metrics relevant to your industry or audience.
- Use email tracking and reporting tools: Use tools that provide detailed email analytics to help you refine your campaigns.
- Think holistically: High response rates aren’t the only indicator of success. Consider conversions and long-term relationship building, too.
Track your Cold Email Campaigns for Free with MailTracker
Creating a great cold email template is just the first step—tracking their performance is key.
With MailTracker, you can see who opens your emails. It also helps you write better follow-ups and send them at the best times to boost replies.
Start tracking smarter for free with MailTracker and turn cold leads into opportunities!
