Hello UnliScales ! In this episode, you get to meet Tom, Head of Growth at UnliScale, and learn very practical tips to connect with anyone.
Anatomy of a Successful Cold Email with 23% Response Rate
🚀When your inbox is a battlefield of unread messages, making your cold email shine through the clutter can be a game changer. But what's the magic formula to capturing a prospect’s attention and earning a reply?🚀
Tom, unveiled an email sequence that achieved a staggering 27% reply rate, leading to 18+ booked meetings and an impressive 72% conversion rate.
📈Dive in to decode his secret and transform your outreach game! 📈
The Blueprint of a Cold Email with 25%+ Success Rate
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Tom reached out to +346 prospects as a crucial part of its outreach campaign.
Mission? Explore the potential of outdoor spaces in the Luxembourg Gardens vicinity, maximizing revenue through pop-up events.
Audience? Condominium managers in Paris with spacious outdoor areas at the heart of Paris, near popular spots.
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So what made Tom's outreach resonate so strongly?
1️⃣SUBJECT : Unlock the Potential of {Name of the Building} Outdoor Space: €{Price Per Outdoor Square Meters in neighborough} per Weekends Await!"
2️⃣Hello {First Name},
3️⃣Think about this: In the lush Luxembourg Gardens area of Paris, pop-up event spaces can generate up to {Price Per Outdoor Square Meters in neighborough} per weekend.
4️⃣While condominium charges have risen by more than 12% this year in Paris, you have access to a huge source of revenue. Imagine converting the building’s outdoor space into a coveted venue for weekend cocktails, art shows, or cultural events.
5️⃣Transforming your building’ outdoor space into a revenue stream is easier than you think: we will take care of everything. Want to brainstorm possibilities? 6️⃣Let's set up a call. Here's my calendar for your convenience.
7️⃣Best regards,
{Signature}
1️⃣ Subject Line: Present an alluring promise, sparking curiosity.
2️⃣ Greeting: Striking the right tone matters. A simple "Hello [Name]" does the trick.
3️⃣Immediate Engagement: Tom prioritizes value over verbosity right from the beginning.
4️⃣Instant Connection: By addressing a specific pain point, he makes it personal.
5️⃣Flip the Narrative: He turns challenges into opportunities, enticing the reader.
6️⃣ Clear Call-to-Action: Guide them towards the desired action.
7️⃣ Friendly Farewell: Keep it friendly yet professional to encourage a response.
Stellar Outcomes!
Opening rate? A whopping 59.32%!
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Reply rate? An enviable 25.12%!
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Meetings set up? 18 and counting!
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Conversion rate? Sky-high at 76%!
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🚀And the cherry on top? 120k€ projected revenue.
Just think about it: Condominium managers met face-to-face within 48 hours, spawning a cascade of premium sales leads.
Your Game-Changing Takeaways
Aiming for Tom-level results or even better?
✅Know Your Customer: Dive deep into their data for precise targeting.
✅Embrace Personalization: Use variables to craft messages that feel tailor-made.
✅Leverage Behavioral Science: Understanding decision-making boosts engagement.
P.S.: Want to try Tom's golden strategy? Test-drive it on UnliScale. Watch as our tools and customization turn your outreach into a magnet, pulling in reply rates between 17-30%!
https://www.lemlist.com/blog/how-to-write-cold-emails-that-get-high-reply-rates
