Email tracking apps are important for anyone who relies on regular email communication, especially those in the marketing, sales, and customer support fields.
These tools let you see when recipients open your emails, giving you valuable insights into their engagement.
Mailchimp is a popular email marketing software that helps manage email campaigns, audience targeting, and social media marketing.
It provides features like email marketing automation, SMS marketing, and a drag-and-drop email builder, and it also tracks email opens and click rates.
Additionally, Mailchimp's free plan has some limitations. Resending campaigns to unopened contacts requires extra steps, and as your subscriber list grows, the pricing becomes more expensive.
Its CRM tools and email builder are basic, which can be limiting for those needing more advanced marketing automation and customizable templates.
Due to these drawbacks, many users are exploring free alternatives to Mailchimp that offer better email tracking, email marketing automation, scheduling, and other advanced features to improve email marketing.
In this article, we’ll review 5 Mailchimp alternatives for 2024, discussing their features, cons, pricing, and more.
Let’s get started!
TL;DR: 5 Best Mailchimp Alternatives to Track Your Emails
- MailTracker by Hunter: MailTracker is an email tracking tool designed specifically for Gmail, allowing users to track when their emails are opened with real-time notifications. It lets you track emails discreetly, without visible signatures or alerts for recipients. MailTracker is simple to install via a Chrome extension and integrates easily with Gmail, making it an ideal choice for freelancers, small business owners, or larger teams. Add MailTracker to Chrome for free today!
- Mailmeteor: An email marketing tool that helps you send and track large volumes of emails. You can monitor opens and clicks, making it a suitable option for marketers and outreach professionals managing campaigns.
- RightInbox: RightInbox is an email marketing platform that improves email productivity with features like tracking opens and clicks, scheduling emails, and setting reminders. It also allows users to save email templates and integrates with CRMs like Salesforce and Zoho to sync email activity.
- Yet Another Mail Merge (YAMM): YAMM is a bulk email marketing tool for Gmail and Google Sheets that allows you to send customized mass emails. It offers real-time tracking of opens, clicks, and responses, with advanced features like segmentation, follow-ups, and customization through HTML and CSS.
- Streak: A CRM integrated directly into Gmail, allowing you to manage workflows such as sales, customer support, and projects within your inbox. It simplifies collaboration by automatically sharing emails, notes, and call logs among team members. Additionally, Streak offers features like email tracking, templates, mail merge, and email marketing automation workflows.
5 Best Mailchimp Alternatives to Try Out
If you're searching for an alternative to Mailchimp, several tools offer similar or even better email tracking features, advanced automation features, and marketing capabilities to boost your email marketing efforts.
We'll take a look at five tools, starting with MailTracker, focusing on their pricing, key features, and drawbacks.
1. MailTracker by Hunter
MailTracker is one of the best Mailchimp alternatives, suitable for users who rely on timely responses and lead management.
It's an email marketing tool that integrates with Gmail and provides real-time open tracking for when emails are opened in Gmail, improving your follow-up efforts and response rates.
MailTracker’s Free plan allows you to track up to 20 emails, making it ideal for small-scale use. For larger teams, premium plans provide unlimited tracking and advanced features—check out our pricing page for details.
MailTracker makes email marketing simpler with features like follow-up reminders and an activity feed. Its notifications and analytics offer helpful insights into the best times to send emails, making sure you never miss key follow-ups.
MailTracker is trusted by over 100,000 users, including big companies like Adobe, Notion, Dropbox, Uber and more.
It's a reliable tool for tracking email engagement and improving outreach, making it ideal for sales teams, freelancers, small businesses, and large enterprises.
Add MailTracker to your Chrome and improve your email strategies for free today!
Key features
Email Tracking: MailTracker integrates directly with Gmail via a Chrome extension, allowing you to monitor when emails are opened and how many times they’ve been viewed. This provides real-time insights into recipient engagement, helping you track responses.
Open Rate Tracking: MailTracker provides a percentage of how many of your tracked emails have been opened, offering valuable insights into the effectiveness of your email campaigns.
First Open Email Alert: Notifies you when an email is opened for the first time, displaying the recipient's email, subject line, and sender's details.
Detailed Email Open Information:
- Sent On: Shows the exact date and time the email was sent (e.g., "09/12/2024 11:03").
- Time to Open: Indicates the time it took the recipient to open the email after it was sent (e.g., 1 minute).
- Read On: Shows the exact date and time the email was first opened (e.g., "09/12/2024 11:03").
Best Time to Send Emails: Analyze your email activity to determine the best times to send emails, increasing the chances of getting a prompt response.
No Branding or Signatures in the Free Plan: Unlike other tools that add a “sent with MailTracker” note at the bottom of tracked emails, MailTracker’s free plan does not include any logos or signatures, keeping your emails clean and professional.
Privacy-Focused Tracking: MailTracker prioritizes privacy and doesn’t store recipient IP addresses, read your email content, or share your data with third parties, allowing your email tracking to remain secure and private.
Follow-up Reminders: With MailTracker, you can set automatic reminders to follow up on important emails.
Chrome Notifications: Receive notifications if your email isn’t opened within 48 hours, making sure you follow up at the right time.
Pricing
Besides the paid plans, MailTracker offers a free plan that allows users to track up to 20 emails per month.
The free plan is useful for freelancers and small businesses who want basic email tracking features without any cost. Here's an overview of all available plans:
- The Free Plan: The free Chrome extension allows you to track up to 20 emails, offering open email alerts, tracking history, and real-time notifications via Chrome. Additionally, you’ll have access to customer support for any questions or issues.
- The Growth Plan: Priced at $24/user/month, this plan adds features like full tracking history for more detailed email insights.
- The Team Plan: This plan starts at $24/user/month for 2 users, with the price decreasing to $18/user/month for teams of 7-10 users.
- The Enterprise Plan: Designed for larger teams, this plan offers advanced features with customizable pricing for teams of 10 or more users.
Try MailTracker for free by adding it to your Chrome browser; it takes just a few seconds.
2. Mailmeteor
Mailmeteor is an email marketing platform that lets you send customized bulk emails directly from Gmail. It’s built to manage campaigns while personalizing each message for every recipient.
It allows you to track key metrics like open rates and link clicks, offering valuable insights into the performance of your email campaigns.
Key features
Email Tracking: With Mailmeteor, you can get real-time notifications when recipients open your emails, letting you monitor email marketing engagement instantly.
Manage Large Campaigns: Mailmeteor lets you schedule and send personalized emails to thousands of recipients at specific times, at the times when recipients are most likely to open them.
Google Sheets Integration: You can automate campaigns by connecting Mailmeteor with Google Sheets, so emails are sent automatically based on form updates or responses, making your marketing automation easier.
Preview Before Sending: The preview feature allows you to see exactly how your emails will look in recipients' inboxes, ensuring your message is delivered as intended.
Cons
Limited Tracking Reports: Mailmeteors’ tracking reports are basic and don’t provide in-depth insights, which may be limiting for users who need detailed performance data.
Complicated Dashboard: The dashboard is hard to navigate and less user-friendly compared to other alternatives to Mailchimp, like MailTracker.
Pricing
- Free Plan: The free plan includes 50 daily emails, mail merge, and basic tracking features.
- Premium Plan ($9.99/user/month): Includes all features from the free plan and allows up to 15,000 monthly emails, with autopilot sending, real-time tracking, and email marketing features for managing campaigns efficiently.
- Pro Plan ($24.99/user/month): The Pro Plan includes up to 45,000 emails/month, with follow-up sequences, bounce detection, and email verification.
- Business Plan ($49.99/user/month): Allows up to 60,000 emails/month and includes custom tracking domains, Zapier integration, and priority phone support.
3. RightInbox
RightInbox is a marketing automation platform with advanced features like email tracking, scheduling, follow-up reminders, templates, and more.
It’s designed to help professionals manage their emails efficiently, simplify communication, and automate routine tasks, making it a suitable Mailchimp alternative.
Key features
Email Tracking: Just like MailTracker, it allows you to track when your emails are opened and how many times links are clicked. This provides insights into recipient engagement and helps you decide on follow-up actions.
Smart Link Previews: Automatically generate visual previews for any links shared in your emails with RightInbox.
Email Sequences: Automate follow-up emails by setting up sequences that trigger when a recipient doesn’t open or respond to your first message.
Mail Merge: You can personalize bulk emails while tracking how recipients interact with your messages. This feature is useful for email campaigns with advanced segmentation.
Signatures: You can create multiple email signatures for different situations and switch between them easily. This saves time and keeps your communication professional.
Cons
Limited Free Plan: RightInbox only allows tracking for five emails per month on its free plan, which can be restrictive compared to MailTracker’s generous free plan, which offers up to 20 tracked emails.
Email Tracking Inconsistency: RightInbox sometimes fails to track emails correctly, especially when an email bounces. This can be a drawback for users who need to make sure important emails, like legal documents, are tracked accurately.
Formatting Issues: Some users have reported problems with email formatting and spacing, which can make emails look unprofessional and potentially impact business communication.
Pricing
RightInbox offers two pricing plans to fit the needs of different users. Whether you're an individual professional or part of a team, these plans provide features to help with email management and tracking.
For Professionals:
- Free Plan: The free plan includes email tracking for up to 5 emails per month.
- Personal Plan ($7.95 per month, billed annually): Includes everything in the Free Plan, plus unlimited email tracking, recurring emails, reminders, and private notes.
- Professional Plan ($14.95 per month, billed annually): Offers advanced features like mail merge, making it a better option for those managing larger email campaigns or more advanced marketing automation needs.
For Teams:
- Personal Plan ($5.95 per month, billed annually): Provides unlimited email tracking, recurring emails, reminders, and private notes. This plan is suitable for smaller teams.
- Professional Plan ($10.95 per month, billed annually): Includes all features of the Personal Plan, plus advanced features like mail merge and marketing automation. It’s ideal for teams that need reliable email management.
4. Yet Another Mail Merge (YAMM)
Yet Another Mail Merge (YAMM) is a bulk email marketing software that works within Gmail and Google Sheets, making it easy to send mass emails directly from your inbox.
It tracks opens and clicks and allows follow-up emails to specific groups. You can also customize subject lines and email content for a more personalized touch.
Key features
Real-Time Notifications: Instantly see when recipients open your emails, allowing you to follow up at the right time.
Click Tracking: Monitor when and how many times recipients click on links within your emails, providing insights into engagement levels.
Unsubscribe and Bounce Tracking: Track when recipients unsubscribe from your emails or when emails bounce back due to invalid addresses, helping improve deliverability and compliance.
Detailed Analytics: View a summary of your email marketing performance, including open rates, click-through rates, and overall recipient engagement, in one dashboard.
Cons
Limited Email Templates: The available templates are minimal, offering limited customization options.
No Spam Protection: YAMM lacks built-in spam protection, which can be an issue for users sending bulk emails.
Inaccurate Reporting: Real-time tracking reports may not always be reliable. Moreover, the tracking information isn't automatically updated; users must manually refresh the add-on, which can lead to outdated metrics.
Pricing
For Individuals:
- Free Plan: The free plan includes 20 recipients/day and basic tracking.
- Personal Plan ($2.08/month, billed annually): This plan includes all the features of the free plan and allows sending to up to 400 recipients per day. It also adds benefits like priority customer support, email marketing, and scheduling.
- Professional Plan ($4.17/month, billed annually): Up to 1,500 recipients/day for Google Workspace accounts.
For Teams:
- 5 Users ($12.50/month per user): Up to 1,500 recipients/day per user, including priority customer support.
- 10 Users ($20/month per user): It includes the same features as the 5-user plan with up to 10 users.
- 25 Users ($41.67/month per user): Suitable for larger teams, up to 25 users.
- 50 Users ($83.33/month per user): For large teams of up to 50 users.
- 100 Users ($166.67/month per user): For teams of up to 100 users.
For Enterprises:
- Unlimited Plan: Custom pricing for more than 100 users, including all features from both Individual and Team plans.
5. Streak
One of the alternatives to Mailchimp is Streak, a CRM integrated directly into Gmail.
Streak is an email marketing platform that allows users to manage workflows like sales, customer support, and project management, all within their inbox, without needing to switch platforms.
It automates email marketing management and increases team collaboration by sharing emails, notes, and call logs.
With Streak, businesses can keep track of customer interactions and handle tasks without leaving Gmail.
Key features
Pipeline Marketing Automation: Automatically gather data from emails and contacts, helping you track progress without missing follow-ups.
Email Tracking: This email marketing feature allows you to see when recipients open your emails, providing real-time insights.
Mail Merge: Send personalized emails to multiple recipients directly from your Gmail inbox, even on the free plan.
Team Collaboration: Share emails, notes, and call logs with your team for better collaboration.
Snippets: With Streak, you can save frequently used email templates for quicker responses.
Cons
Email Spam Issues: Emails with Streak's "Read Notifications" feature may occasionally end up in the recipient's spam folders, affecting important communication.
No Email Marketing Sequences: Streak lacks the option to automate follow-up emails.
High Cost for Small Teams: The starting paid plan at $59/user/month can be expensive for small teams, and the free plan limits lead management and sharing, making it less ideal for small business owners.
Pricing
- Free Plan: The Free plan includes email tracking, link tracking, snippets, and up to 50 mail merges/day.
- Pro Plan ($59/user/month): Includes all features from the Free Plan, plus offers unlimited CRM, 1,500 mail merges/month, and shared pipelines to help teams improve their workflow and track email activity more effectively.
- Pro+ Plan ($89/user/month): Adds advanced reports, email marketing automation, integrations, and AI Co-Pilot.
- Enterprise Plan ($159/user/month): Provides custom roles, data validation, and priority phone support. This plan is tailored for larger businesses that require higher-level CRM features.
5 Best Mailchimp Alternatives: Our Verdict
In this comparison of email marketing software, MailTracker stands out as the best Mailchimp alternative, especially for those looking for a straightforward and effective email marketing tool.
MailTracker lets you see when recipients open your emails and how many times they view them, and offers real-time insights for follow-ups, making it a great tool for email marketing campaigns.
Unlike Mailchimp, which becomes costly as your list grows, MailTracker offers a free plan ideal for small-scale usage.
Its paid plans offer unlimited tracking and features like follow-up reminders and real-time notifications, providing a more budget-friendly email marketing solution.
MailTracker integrates with Gmail via a Chrome extension, making the setup easy for freelancers, small businesses, and large teams.
Additionally, it's privacy-focused, ensuring that your email tracking remains secure without the complex CRM limitations of other email marketing tools.
With over 100,000 users and trusted by companies like Adobe and Dropbox, MailTracker is great for improving email outreach with features like detailed analytics and email marketing tools.
Overall, MailTracker offers all the tracking tools that are a great free alternative to Mailchimp.
It's easy to use and affordable and helps optimize your email marketing efforts, making it the best Mailchimp alternative.
Want to Get More Revenue? Use MailTracker
Start tracking your emails for free with MailTracker and see in real-time who has read your emails and how many times.
Take advantage of features like follow-up reminders, real-time alerts, and email activity feeds to improve your email marketing.
Try it on the free plan by adding MailTracker to Chrome now!
