Keeping track of your emails can be challenging, especially if you’re not sure whether your emails are being opened or ignored.
This can be frustrating for sales teams who rely on timely follow-ups to close deals. Without knowing if your emails are being read, it’s tough to decide the best time to reach out again or if your emails even landed where they should.
That’s where email tracking software comes in. These tools show you when your emails are opened, which links are clicked and send you notifications so you can follow up at just the right moment. For sales teams, this can make all the difference.
In this article, we’ll look at some of the best email tracking software options out there—MailTracker by Hunter, Snov.io, HubSpot Sales, Saleshandy, and Yesware.
5 Best Email Tracking Software to Try Out
1. MailTracker by Hunter
Imagine this: you’ve just sent a proposal to a potential client, and now you’re wondering if they’ve seen it. With MailTracker by Hunter, you’ll know the moment they open your email, giving you the perfect opportunity to follow up while your offer is still fresh in your mind. This kind of timing can be important for closing deals faster.
MailTracker by Hunter is a free email tracking software that lets you monitor whether your emails have been opened. It’s all-in-one software and a valuable asset for sales teams, but it’s also handy for anyone who needs to keep track of important emails. You can track up to 20 emails per month at no cost, which is perfect for smaller teams or individual users.
If you want to learn how to track emails in Gmail, check out our recent article. We’ve put together a step-by-step guide to help you get started.
One of MailTracker's standout features is its free email tracking extension for Chrome. This extension makes tracking even easier by sending notifications when your emails are opened and reminding you if an email hasn’t been opened, ensuring you never miss a chance to follow up.
This is especially useful for sales teams that need to stay on top of customer interactions and improve their follow-up strategies.
Because MailTracker is built by Hunter, it would be best to use these tools together, especially for sales teams. This way, you can not only find the right contacts but also track engagement, making it a comprehensive solution for improving sales outreach.
How Can MailTracker Help the Sales Teams?
MailTracker is designed to meet the needs of a wide range of users, from freelancers to large sales teams, consultants, and businesses like Adobe, Stripe, Notion, and more.
No matter what plan you choose, MailTracker offers a suite of features that can improve your email communication strategies. With over 100K users relying on MailTracker every day, it’s a proven and trusted tool for improving email outreach and follow-up efforts.
Here are some of the main features that MailTracker offers:
Real-Time Email Tracking: This feature lets you know exactly when your emails are opened. For sales teams, this is invaluable because it allows you to time your follow-ups perfectly. Instead of guessing whether your message has been seen, you’ll have real-time data that lets you reach out when your email is fresh in the recipient’s mind, increasing the likelihood of a response.
Daily Email Reports: Every day, MailTracker sends you a summary of your email activity, including how many emails were opened and how many links were clicked. These reports help you track your progress over time, so you can see what’s working and where you might need to adjust your strategy. For a sales team, these insights are important for optimizing outreach efforts and ensuring no opportunities slip through the cracks.
Email History: MailTracker keeps a complete history of your tracked emails, allowing you to review your communications with each contact easily. This feature is particularly useful for sales teams that need to reference past interactions or ensure consistent messaging across multiple touchpoints. It’s like having a detailed log of all your email exchanges, helping you stay organized and informed.
Privacy Control: MailTracker prioritizes your data security and privacy. Unlike some other tracking tools, it doesn’t bombard you with intrusive ads or request unnecessary permissions. This means you can use MailTracker confidently, knowing your information is handled with care.
Cons
Limited Free Plan: The free plan only allows tracking up to 20 emails per month, which might not be sufficient for larger teams, but you can always sign up for one of the plans below.
Pricing
In addition to its forever free plan, MailTracker offers paid plans to suit different needs:
- Growth Plan: For individuals, this plan costs $24 per user per month. It’s ideal for freelancers or solo professionals who need advanced tracking features.
- Team Plan: Designed for high-performing teams, this plan costs $22 per user per month, with a minimum of 2 users. It’s perfect for small to medium-sized sales teams that require comprehensive email tracking tools.
- Enterprise Plan: Tailored for larger teams, this plan offers custom pricing and starts at 10 users. For this plan, you’ll need to talk to sales to get a quote based on your specific needs.
These plans provide additional features and higher usage limits, making them suitable for individuals and teams looking to get the most out of their email tracking efforts.
2. Snov
Snov.io is a platform that helps sales teams with email outreach. It offers several tools, including email tracking, lead generation, verifying emails, and more. These features make it easier for sales teams to find potential customers, check if their email addresses are correct, and send emails at the right time.
With Snov.io’s email tracking, you can see when someone reads your emails, which links they click, and how they interact with your email. This information helps you decide the best time to follow up, increasing your chances of closing a sale.
Snov.io also works well with other sales tools, so you can manage everything in one place, from finding leads to tracking your email results.
Main Features
Email Drip Campaigns: You can automate follow-up emails based on recipient actions, ensuring timely and personalized communication.
Lead Generation: You can find and collect emails of potential leads, directly feeding into your sales pipeline.
Email Verification: With Snov, you can verify email addresses to reduce bounce rates and ensure your emails reach the right contacts.
Integration with CRM: You will be able to sync your email tracking and lead data with popular CRM tools, streamlining your sales process.
Cons
Limited Free Plan: The free plan includes limited credits, which may not cover all the needs of a growing sales team.
Pricing
Email Tracker by Snov offers three plans, including the free plan.
- Trial Plan: Free - 50 credits, 100 email recipients, 1 mailbox warm-up
- Starter Plan: $39/month - 1,000 credits, 5,000 email recipients, 3 mailbox warm-ups
- Pro Plan: $99/month, 5,000 credits, 10,000 email recipients
If you are interested in learning more about Snov.io, we recently wrote an article about Snov.io Alternatives and competitors. You will learn more about each tool’s features, limitations, and pricing.
3. HubSpot Sales
HubSpot is a well-known platform that offers various plans tailored to different needs. It offers a range of tools to help businesses grow.
Among these offerings is HubSpot Sales, a tool specifically designed for email tracking and management that is useful for sales teams looking to streamline their outreach efforts.
One of HubSpot Sales' key features is its Chrome extension, which works similarly to MailTracker. The extension sends notifications when your emails are opened, helping you stay on top of your communication with potential customers.
It also offers additional features like tracking which links are clicked and scheduling emails to be sent at the best time.
Worth mentioning that HubSpot Sales is a great choice for teams that are already using other HubSpot tools, as it integrates smoothly with the rest of the HubSpot ecosystem. This means sales teams can manage their entire sales process within one platform, from tracking emails to managing contacts and automating tasks.
Main Features
Email Open and Click Notifications: You will get real-time notifications when a recipient opens your email or clicks on a link, so you can respond quickly.
Meeting Scheduling: You can allow prospects to book meetings directly from your emails, reducing back-and-forth scheduling.
Email Templates: Save time by using customizable templates for frequently sent emails, ensuring consistency in your outreach.
CRM Integration: You can automatically log email activity into HubSpot CRM, helping you manage and track your sales pipeline effectively.
Cons
Higher Cost for Advanced Features: HubSpot’s advanced tools can be pricey, especially for smaller teams.
Complex Setup: Integrating all features can be time-consuming, particularly if you’re new to the HubSpot ecosystem.
Pricing
HubSpot Sales Hub offers a variety of pricing plans for different business needs:
For Individuals & Small Teams:
- Free Tools: Free for up to 5 users
- Sales Hub Starter: €15/month/seat - Includes everything in the Free Tools plan plus additional features such as meeting scheduling, simple automation, and calling.
- Starter Customer Platform: €15/month/seat - Features include all tools available in the Sales Hub Starter plan plus advanced marketing functionalities.
For Businesses & Enterprises:
- Sales Hub Professional: €90/month/seat - Includes everything in the Sales Hub Starter plan plus additional advanced features such as sales automation, custom reporting, predictive lead scoring, and eSignature.
- Sales Hub Enterprise: €150/month/seat - Includes everything in the Sales Hub Professional plan plus enterprise-level features such as advanced custom objects, predictive lead scoring, and advanced team management tools.
You can read more on our recent article about HubSpot Sales Hub Alternatives for additional insights and comparisons.
4. Saleshandy
Saleshandy is an email tracking and cold email tool, making it a good choice for sales teams. It helps boost your sales by providing insights into how recipients interact with your emails.
You can track when emails are opened and which links are clicked, allowing you to follow up at the right time and improve your chances of closing deals.
Although Saleshandy used to have a Chrome extension, it no longer offers this feature. However, the platform still provides strong email tracking and other tools that help sales teams manage and optimize their outreach efforts, leading to better sales results.
Main Features
Email Sequence Automation: It allows you to automate your follow-up emails with personalized sequences, increasing the chances of engagement.
Document Tracking: You will be able to track when recipients open documents attached to your emails, helping you gauge their interest level.
Team Collaboration: You can share templates and track performance across your team, ensuring consistent and effective communication.
Reply Detection: This feature helps you to detect replies to your emails within sequences, automatically pausing follow-ups when a recipient responds.
Cons
No Chrome Extension: Unlike MailTracker, Saleshandy no longer offers a Chrome extension, which might inconvenience some users.
Basic Interface: While functional, the interface may seem basic compared to more visually dynamic tools.
Pricing
SalesHandy offers three pricing plans: cold emailing, B2B lead finder, and agency. Below is an image illustrating only the pricing for cold emailing.
- Outreach Starter: $36/month
- Outreach Pro (and the most popular): $99/month
- Outreach Scale: $199/month
- Outreach Scale Plus: $299/month
5. Yesware
The last tool on our list, but certainly not the least, is Yesware. Yesware is more than just an email tracker; it’s a comprehensive sales tool that helps sales teams manage their entire email outreach process.
Yesware allows you to track emails, see when they’re opened, and know which links are clicked. But it doesn’t stop there. It also helps with scheduling emails, creating email templates, and setting up automated follow-ups. This makes it easier for sales teams to stay organized and communicate with potential customers more effectively.
Yesware integrates smoothly with your inbox, allowing you to manage your sales efforts directly from your email. This saves time and helps you focus on what matters most—building relationships and closing deals.
Main Features
Real-Time Email Tracking: Just like MailTracker, you can track when your emails are opened and which links are clicked, giving you immediate insights into recipient engagement.
Email Templates and Campaigns: You can use customizable templates and automate email campaigns to maintain consistent messaging and save time.
Engagement Analytics: It allows you to analyze email performance with detailed reports, helping you understand what’s working and optimize your approach.
Calendar and Salesforce Integration: You can let your prospects schedule meetings straight from your emails, simplifying the process and keeping the conversation moving forward.
Cons
Costly for Small Teams: Yesware’s pricing may be on the higher side for smaller teams or individual users.
Limited Features on Lower Plans: Some advanced features are only available on higher-tier plans, which may be restrictive.
Pricing
Yesware offers a variety of pricing plans to cater to different sales professionals and teams:
- Free Forever: $0 per seat/month. Ideal for sales professionals just getting started. This plan includes: Basic Email Open Tracking, Basic Attachment Tracking, 10 Campaign Recipients/Month, and more
- Pro: $19 per seat/month. Suitable for solo sales professionals and small businesses. This plan includes: Unlimited Email Open Tracking, Unlimited Email Link Tracking, and more
- Premium: $45 per seat/month. Designed for scaling sales teams at high-growth companies. This plan includes everything in the Pro plan, plus: Remove Yesware Branding, Unlimited Campaigns, Unlimited Team Templates, and more
- Enterprise: $85 per seat/month. Best for powerhouse sales teams that use Salesforce CRM. This plan includes everything in the Premium plan, plus: the Salesforce Inbox Sidebar, Salesforce Email Sent Sync, and more.
- Custom Plan: Pricing varies. Tailored for larger teams or those with specific needs.
Start Tracking Your Sales Emails for Free with MailTracker
MailTracker is a powerful tool that helps sales teams track their Gmail emails easily and at no cost.
Trusted by over 100,000 users—including sales professionals, consultants, and businesses—MailTracker has earned a 4.7/5 rating in Chrome reviews.
Start using it today to gain valuable insights into your email outreach and improve your sales strategy.
