6 Best Email Automation Tools in 2024 [Free & Paid]

Email automation is a powerful way for businesses to handle their marketing and communication more efficiently.

Instead of sending each email one by one, email automation tools allow you to send customized messages to many people at once.

This not only saves time but also boosts the efficiency of your marketing automation platform and improves your overall marketing efforts.

For example, with a tool like MailTracker, you can see exactly when someone opens your email. This makes it easier to follow up at the right time and improve your overall email marketing strategy. 

Add MailTracker to Chrome for free.

In this article, we will explore the best email automation tools for 2024, starting with MailTracker.

TL;DR: What are the 6 Best Email Automation Tools?

1. MailTracker by Hunter: A free email tracking app that provides real-time tracking of email opens. It features automated follow-up reminders and a detailed activity dashboard, helping users manage lead engagement more effectively. MailTracker integrates with Gmail and offers paid plans for added features like link tracking and full email history. Add MailTracker to Chrome today.
2. SalesHandy: Automates cold email marketing campaigns with personalized sequences and follow-ups.
3. Mailshake: Focuses on scalable cold email campaigns, with automation and tracking features.
4. MailerLite: An easy-to-use email marketing tool with email automation, landing pages, and subscriber segmentation.
5. Woodpecker: Boosts email deliverability with warm-up features and automated follow-ups.
6. Constant Contact: A user-friendly tool, suitable for small businesses with its drag-and-drop editor and automated workflows for email marketing campaign scheduling features.

What are Email Automation Tools?

Email automation tools are marketing automation software platforms that help businesses send and manage emails automatically.

These marketing automation tools allow businesses to send personalized and timely emails to their audience based on specific triggers or schedules.

Here's how email automation tools can help:

• Automated Sequences: Create multi-step email marketing campaigns triggered by user actions.
• Engagement Tracking: Monitor key metrics like opens and clicks, to measure marketing efforts and campaign performance.
• Segmentation: Group email contacts based on different criteria for more personalized and targeted messaging.
• Personalization at Scale: Use customer data to deliver the right content to the right audience at the right time.
• Efficiency: Automate repetitive tasks using email marketing automation tools, freeing up your team for more strategic activities.
• Tracking & Analytics: Gain valuable insights into email performance to optimize and improve future campaigns.

Email automation guarantees consistent and relevant communication by sending personalized, timely messages automatically. 

These platforms help businesses increase engagement, improve conversion rates, and attract more leads, making them essential for any effective marketing automation strategy.

If you’re ready to take your email strategy to the next level, explore these top 6 marketing automation platforms and discover which one best fits your needs.

6 Best Email Automation Tools to Try Out

Let's get started with 6 best email marketing tools that you need to consider in 2024. We will review its features, pros, cons, pricing, user reviews, and more.

1. MailTracker by Hunter

MailTracker is the best email tracking tool designed for users who rely on timely responses and lead management. It integrates with Gmail, providing real-time tracking for when emails are opened in Gmail, making follow-up efforts more efficient. 

MailTracker increases communication with features like follow-up reminders and an activity feed that helps manage email sequences automatically. With its notifications and analytics, you can easily determine the best times to send emails, ensuring that you never miss an important one.

Moreover, MailTracker is great for sales teams to track email engagement and improve their outreach, but it's also perfect for freelancers, small and medium businesses, and even large enterprises. 

Over 100,000 users, including major companies like Adobe, Stripe, Notion, Uber, and Zendesk, rely on MailTracker.

User reviews

Google reviews: 4.7/5 (4.3k ratings), indicating high user satisfaction, particularly with its accurate email tracking and user-friendly interface.

Key features

Real-Time Tracking: Instantly know when an email is opened or a link is clicked, allowing for more timely follow-ups.

Follow-Up Reminders: Automatically set reminders to follow up on emails, ensuring you stay on top of important leads.

Comprehensive Dashboard: A detailed dashboard displaying all key activity metrics, such as open rates and click-through rates, for easier management.

Email Activity Feed: Organizes and tracks all email interactions, helping users build automated follow-up sequences based on engagement.

No Logos or Signatures in the Free Plan: When you send an email with MailTracker, there won't be any logos or branding. This means the person receiving your email won’t know it's being tracked.

Pricing

MailTracker offers both free and paid options. The Free Chrome extension lets you track up to 20 emails, providing full tracking history, email alerts, and Chrome notifications.

• The Growth plan costs $24 per user per month and adds features like link tracking and full tracking history. 
• The Team plan of MailTracker is priced based on the number of users. It costs $24 per user/month for 2 users, $22 per user/month for 3-5 users, $20 per user/month for 6 users, and $18 per user/month for teams of 7-10 users.
• The Enterprise plan includes advanced features with customizable pricing starting from 10 users.

Try MailTracker for free by adding it to your Chrome extension; it takes just a few seconds.

2. SalesHandy

SalesHandy is a cold email marketing automation software. It enables businesses to create personalized campaigns, set automated follow-ups, and track recipient behavior. 

SalesHandy is known for its ability to automate multi-step email campaigns, allowing users to gradually engage with leads over time without manually managing each step. 

User reviews

• G2: 4.6 out of 5 (610 reviews)
• Capterra: 4.5/5 (125 reviews)

Key features

Email Sequences: Automate cold email outreach by scheduling personalized email marketing automation campaigns with follow-ups to engage leads more effectively.

Auto Follow-up: Automatically sends follow-up emails based on triggers like no replies, improving response rates.

Email Tracker: Tracks email opens and link clicks, providing real-time insights into recipient behavior for better campaign optimization.

Cons

Limited Analytics: This tool doesn’t offer built-in analytics to track detailed email performance, making it harder for users to evaluate and optimize their campaigns effectively. 

High Cost: SalesHandy’s pricing increases significantly as team sizes and email volumes grow. While it offers useful features, higher-tier plans can become expensive, especially compared to similar tools that provide more features at lower costs.

Pricing

SalesHandy offers two main pricing options: one for cold emailing and another for B2B lead finding. 

The image provided showcases the cold emailing pricing plans only. For more information, visit SalesHandy's pricing page.

• Outreach Starter: $36/month, includes unlimited email accounts, 2,000 prospects, and 6,000 emails/month.
• Outreach Pro: $99/month, adds unlimited team members, CRM integration, 30,000 prospects, 100,000 emails/month.
• Outreach Scale: $199/month – 60,000 prospects, 200,000 emails/month, with white-label features.
• Outreach Scale Plus 100k: $299/month – 100,000 prospects, 300,000 emails/month, and a dedicated success manager.

Unlike MailTracker, SalesHandy does not offer a free plan. Instead, it provides a 7-day free trial for each of its paid plans.

3. Mailshake

Mailshake is an easy-to-use marketing automation tool. It is suitable for those looking for advanced engagement tools.

It’s specifically designed for cold email marketing outreach, enabling users to send large volumes of personalized emails.

It also offers performance analytics, which helps track results and optimize campaigns. 

User reviews

• G2: 4.7/5 stars (266 reviews)
• Capterra: 4.5/5 stars (114 reviews)

Key features

Follow-Up Emails: Automatically sends follow-up emails to increase response rates, ensuring consistent prospect engagement.

Integrations: Mailshake integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive, allowing you to sync leads and manage outreach easily.

AI Email Writer: This feature helps you quickly generate email content with AI, saving time crafting personalized emails.

Cons

No Free Plan/Trial: Mailshake lacks a free plan or trial, making it harder for potential users to test the platform before committing financially.

Spam Issues: Users frequently report that bulk cold emails from Mailshake often end up in spam folders, reducing the overall effectiveness of outreach.

Pricing

As mentioned above, Mailshake does not provide a free plan or trial. Instead, it offers three paid tiers, each catering to different needs.

• Starter: $29/month per user – 1,500 email sends, unlimited warmup, A/B testing, and 50 data finder credits.
• Email Outreach: $49/month per user – includes email personalization, advanced scheduling, CRM integration, and 5,000 list-cleaning credits.
• Sales Engagement: $99/month per user – includes 5 email addresses, LinkedIn automation, phone dialer, 2,500 data credits, and unlimited dialer minutes for North America.

4. MailerLite

MailerLite is a user-friendly email marketing tool that helps businesses create personalized email campaigns with ease. 

It offers workflows that trigger emails based on specific actions, such as form submissions or link clicks, making it simple to automate engagement.

User reviews

• G2 Rating: 4.6/5 (921 reviews)
• Capterra Rating: 4.7/5 (2060 reviews)

Key features

Email Automation: Set up targeted, perfectly timed email workflows based on subscriber actions, like form submissions or clicks.

Newsletter Editor: You can use a drag-and-drop, AI-powered editor to design visually engaging, personalized email campaigns.

Subscriber Segmentation: Organize your audience into specific groups based on behavior, making it easy to send more relevant content.

Cons

Limited Analytics: Lacks advanced reporting and in-depth insights compared to competitors, like MailTracker or Mailshake, making it harder to track detailed subscriber behavior.

Limited Integrations: MailerLite doesn’t integrate with popular CRMs like Salesforce and HubSpot.

Pricing

MailerLite offers a free plan and a 30-day free trial for premium features.

• Free: $0/month for up to 1,000 subscribers, and 12,000 monthly emails.
• Growing Business: $10/month, unlimited emails for up to 500 subscribers.
• Advanced: $20/month, adds features like Facebook integration and multiple triggers.
• Enterprise: Custom pricing for businesses with over 100,000 subscribers.

5. Woodpecker

Woodpecker is a cold email tool known for its strong email deliverability. Its built-in email warm-up feature helps prevent cold emails from ending up in spam, ensuring they reach the inbox. This improves your marketing automation efforts.

User reviews

• G2 Rating: 4.2/5 (40 reviews)
• Capterra Rating: 4.7/5 (35 reviews)

Key features

Inbox Rotation: Automatically sends from multiple email accounts to improve deliverability and reduce spam risk.

Integrations: Connects with CRMs like Pipedrive, HubSpot, and Google Sheets, as well as tools like Calendly and Zapier to streamline workflows.

Adaptive Sending: Adjusts email sending speeds based on recipient engagement for better inbox placement.

Cons

Limited Rotation Options: No option to rotate sender email addresses within the same domain, restricting flexibility.

Google Account Limitations: The email warm-up feature doesn’t work with Google accounts.

Pricing

Woodpecker provides a free trial for all three of its pricing plans, allowing users to explore its features before committing to a paid subscription.

• Cold Email: $29/month – 500 prospects, 6,000 emails/month, and 2 warm-up accounts.
• Agency: $49/month – 1,000 prospects, 16,000 emails/month, and 4 warm-up accounts.
• Custom: Pricing varies – for larger teams, including 10,000 prospects, 160,000 emails/month, 20 warm-up accounts, and custom features.

6. Constant Contact

Constant Contact simplifies email marketing with flexible automation and easy-to-use, customizable templates that adjust perfectly for any device. 

It also offers powerful tools to grow your email contact list, such as custom sign-up forms, and helps manage social media engagement on platforms like Facebook and Instagram.

User reviews

• G2 Rating: 4.0/5 (5,819 reviews)
• Capterra Rating: 4.3/5 (2,797 reviews)

Key features

Customizable Email Templates: Access a wide library of pre-designed, mobile-friendly templates for fast, easy email campaign creation.

Performance Tracking and Insights: Monitor email delivery, opens, clicks, and deletions. Use heat maps to visualize link performance and segment data to understand subscriber preferences.

Integrations: Integrate effortlessly with platforms like Vimeo, Canva, Salesforce, and Shopify to improve your email marketing and streamline workflows.

Cons

Limited Automation Flexibility: Automation sequences lack advanced segmentation and customization options, restricting users to basic triggers like email or SMS clicks without options for opens or custom contact fields.

Pricing

Constant Contact doesn’t offer a free plan, however it provides a free trial. Pricing is based on the number of contacts, with different tiers for added features.

• Lite: Starting at $12/month, it includes basic email marketing and social tools.
• Standard: Starting at $35/month, it offers advanced marketing tools to boost customer engagement.
• Premium: Starting at $80/month, it provides the most powerful features for automation, segmentation, and growth.

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6 Best Email Automation Tools: Our Verdict

When choosing the best marketing automation software, it's essential to consider both your business needs and budget. 

MailTracker is a standout option for those seeking simplicity combined with powerful tracking capabilities. With features like real-time email tracking, automated follow-up reminders, and comprehensive analytics, MailTracker ensures no lead is missed.

Best of all, MailTracker is free for up to 20 emails per month, making it accessible for small businesses or individuals. 

For more advanced features, such as unlimited email tracking and link monitoring, MailTracker’s paid plans offer excellent value, starting at $24 per user per month. 

Its automation features boost productivity and improve response rates in email outreach campaigns.

In conclusion, MailTracker offers great value and performance, especially for teams aiming to optimize their email strategies.

Start Tracking Your Emails for Free with MailTracker

With MailTracker, instantly know who has read your emails and how many times they opened your emails in Gmail and receive real-time alerts. It offers complete privacy, ensuring you stay informed without compromising security.

Add MailTracker to Chrome now and take control of your email management.

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